My journey began in 1999, building on the web before "social media" even had a name. I founded two digital agencies, wearing every hat from developer to strategist, from product manager to client lead. I worked across both enterprise and consumer sectors, fascinated by the machinery behind the screen.

Over the years in my free time, I taught myself to break systems—password cracking, social engineering, penetration testing. I wanted to understand where the vulnerabilities lay and how to mitigate threats.

In 2018, I stepped back from the corporate world. For the last eight years, I've dedicated my time to studying the philosophy and tactics of modern tech, cybersecurity, and digital privacy. I followed the evolution of surveillance capitalism, data extraction, and the shifting landscape of online threats with a critical eye.

I came to realize my value isn't in building the next great thing, but in understanding how these systems work—and how to protect against them. I have a systems-level view: I know how the pieces fit together, where the vulnerabilities hide, and how the incentives drive behavior.

What I didn't understand then—but understand now—is why I saw the patterns others missed. I‘m autistic, managing all of the branches that come with it. This isn't a weakness, quite the opposite. It's the lens through which I see the digital world.

Autistic minds often have an intense, unwavering sense of fairness. We struggle to accept systems that are rigged, deceptive, or exploitative. When I see a platform designed to addict children, or a business model that treats human beings as inventory, it doesn't just annoy me—it feels like a moral atrocity.

This isn't just a technical problem, it's a human one. I know what it feels like to be overwhelmed by a world that demands constant performance and constant connectivity. I know what it feels like to have your nervous system hijacked by the very tools meant to connect you.

I don't want to stand by anymore, while the digital world is built to work against users. I want to help usher in a generation where fairness and sovereignty are the default, not the exception. My goal is to take the complex, often unsettling reality of the digital landscape and translate it into actionable, understandable, and humane analysis and guidance.

I'm a pragmatist. I believe that with the right technical literacy, families can reclaim their digital autonomy. This project is my commitment to giving you the tools to navigate the noise and take back control.